Friday, 5 December 2014

Beyonce with Topshop

You have most likely heard all about this when the big news was announced, but here is my take on Beyonce's planned partnership with Topshop, and how her style has evolved over the years.

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Wish you could wake up like Beyoncé? Well, now you can as activewear has just been given a whole new star-studded seal of approval. The 17-time Grammy award winning megastar has announced a partnership with Topshop, where they will together create their own brand of athletic streetwear to be released in 2015.

This may not be the Queen of Pop’s first foray in the fashion world, with her launching high-end label House of Dereon with her mother in 2004, but this dance and fitness inspired collection will be accessible to the masses – without crippling our overdrafts. Philip Green, chairman of the Arcadia Group which owns Topshop, has been keen to stress that this is a 50/50 deal with the ‘Halo’ singer, and not just another celebrity collaboration.

If you’re concerned that you will be just wearing a name then you need not, Beyoncé has revealed in a statement that she intends on “participating in all aspects of this partnership”, and you can bet design will be right at the top of her list since she is likely to wear the collection during her constant performance rehearsals.

“Beyoncé’s personal style has seen quite the evolution from the glittered and oh-so-90s garments she used to co-ordinate so expertly with her bandmates”



The unveiling of this exciting deal, which will include clothing, footwear and accessories, will come as no surprise to her fans, as it is well known that Beyoncé has long been a lover of the London-based high street giant. In her statement, she said herself that she has “always loved Topshop for its fashion credentials and forward thinking”, and this venture into the latest trend hitting a lot of catwalks proves her point well.

Topshop itself has only recently broken out across the pond in the past couple of years, and the ever-increasing star quality of this Texas-born songstress will only propel the brand further – long gone are the days of the gaudy matching outfits from her years in Destiny’s Child. Since she began topping the charts with the widely-loved girl band in 1990, Beyoncé’s personal style has seen quite the evolution from the glittered and oh-so-90s garments she used to co-ordinate so expertly with her bandmates.

“Equally as iconic, Beyoncé’s downtime looks are relaxed and ever-stylish, with leather, skinny jeans and bold colours featuring heavily”



For me, the real changes began around 2003, 3 years after her relationship with music mogul Jay-Z began, when she made a notable move towards more classically elegant outfits and her reputation as a red-carpet goddess was starting to form. Most recently, her arguably most impressive awards ceremony moments have been in this year: the uber-glamourous black lace Givenchy gown, teamed with netted face veil at the Met Gala and her ultra-sexy semi-sheer white lace Michael Costello dress at the Grammy’s.

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Equally as iconic, Beyoncé’s downtime looks are relaxed and ever-stylish, with leather, skinny jeans and bold colours featuring heavily – and the odd double-denim ensemble to remind us of her 90s pop roots. Never one to shy away from her curves, her performance outfits are revealingly sexy with a very high-class fashion edge, such as her stunning sheer bodysuit and jewel-encrusted tights for her performance of ‘Drunk In Love’ at the 2014 Grammys. This is one woman who certainly knows how to dress for maximum impact. Her eponymous label is still in its early stages, but for now we can rejoice in the fact that one day soon we’ll all be a step closer to being as flawless as Beyoncé.

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Tessa Jones for The Courier, 17th November 2014

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